Common Types of Businesses (Simple)
- E-commerce
- Service business
- Product business
- Agency
- Marketplace
- SaaS (software business)
- Manufacturing
- Wholesale / Distribution
- Retail (offline / physical store)
- D2C (direct-to-consumer brand)
- B2B business
- Subscription business
- Franchise business
- Consulting business
- Education / Coaching
- Healthcare / Clinic
- Real estate
- Hospitality (hotel, restaurant, café)
- Logistics / Transport
- Media / Content business
One-line wrap-up
Most modern businesses fall into selling products, selling services, or selling access/platforms.
Common Website Types
- Business / Company website
- E-commerce website
- Service website
- Portfolio website
- Agency website
- Personal website
- Blog / Content website
- News / Media website
- Landing page website
- SaaS / Software website
- Marketplace website
- Directory / Listing website
- Educational website
- Membership website
- Community / Forum website
- Non-profit website
- Event website
- Restaurant / Hotel website
- Real estate website
Business Model ↔ Website Type (Side-by-Side)
| Business Model | Common Website Type(s) |
|---|---|
| E-commerce | E-commerce website |
| Service business | Service website, Business website |
| Product business | Business website, E-commerce website |
| Agency | Agency website |
| Marketplace | Marketplace website |
| SaaS (software business) | SaaS / Software website |
| Manufacturing | Business / Company website |
| Wholesale / Distribution | Business website, Catalog-style website |
| Retail (offline / physical store) | Business website, E-commerce website |
| D2C (direct-to-consumer brand) | E-commerce website |
| B2B business | Business website, Service website |
| Subscription business | Membership website, SaaS website |
| Franchise business | Business website, Multi-location website |
| Consulting business | Service website, Personal website |
| Education / Coaching | Educational website, Membership website |
| Healthcare / Clinic | Business website, Healthcare website |
| Real estate | Real estate website |
| Hospitality (hotel, restaurant, café) | Restaurant / Hotel website |
| Logistics / Transport | Business website |
| Media / Content business | Blog / Content website, News / Media website |
Common TYPES of Business Tools (Very Simple)
1. Idea & Planning
- Business planning: Notion, LivePlan
- Market research: Google Trends, Statista
- Competitor analysis: SimilarWeb, SEMrush
2. Branding & Identity
- Logo & brand design: Canva, Adobe Illustrator, Figma
- Brand guidelines: Canva, Figma, Notion
3. Website & Online Presence
- Website builders / CMS: WordPress, Webflow, Wix, Shopify
- Hosting & domains: GoDaddy, Namecheap, Bluehost
4. Marketing & Growth
- SEO tools: Ahrefs, SEMrush, Google Search Console
- Advertising tools: Google Ads, Meta Ads
- Social media management: Hootsuite, Buffer
- Email marketing: Mailchimp, Brevo (Sendinblue)
- Content creation: Canva, Adobe Suite
- Marketing automation: HubSpot, ActiveCampaign
5. Sales
- Lead generation: LinkedIn Sales Navigator, Apollo
- CRM: HubSpot CRM, Zoho CRM, Salesforce
- Sales automation: HubSpot, Pipedrive
- Proposal & quotation: PandaDoc, DocuSign
6. Customer Support & Experience
- Helpdesk / ticketing: Zendesk, Freshdesk
- Live chat & chatbot: Intercom, Tawk.to
- Feedback & surveys: Typeform, Google Forms
7. Operations
- Task management: Trello, ClickUp
- Project management: Asana, Monday.com
- Process documentation: Notion, Confluence
8. Finance
- Accounting: QuickBooks, Xero, Tally
- Invoicing & billing: Zoho Invoice, FreshBooks
- Expense management: Expensify, Zoho Expense
- Payment processing: Stripe, PayPal, Razorpay
9. HR & Team
- Recruitment: LinkedIn, Indeed
- HRMS / payroll: BambooHR, Zoho People
- Attendance & leave: Keka, GreytHR
- Performance management: Lattice, 15Five
10. Product / Service Delivery
- Inventory management: Zoho Inventory, TradeGecko
- Order management: Shopify, WooCommerce
- Service management: ServiceNow, Zoho Desk
11. Data & Analytics
- Website analytics: Google Analytics, Hotjar
- Business intelligence: Power BI, Tableau
12. Automation & Integration
- Workflow automation: Zapier, Make (Integromat)
- Integration tools: Zapier, Workato
13. Security & Compliance
- Data security: Cloudflare, Norton
- Backup & recovery: Google Drive, AWS Backup
- Compliance & legal: OneTrust, Termly
14. Scaling & Enterprise
- ERP systems: SAP, Oracle, Odoo
- Advanced reporting: Power BI, Tableau
- Enterprise communication: Slack, Microsoft Teams
Big Picture (Important Insight)
- Small businesses use: Canva, WordPress, Google tools, simple CRM
- Growing businesses add: CRM, automation, analytics
- Large businesses use: ERP, BI tools, enterprise systems
One-Line Summary
A business journey uses planning → branding → marketing → sales → delivery → support → finance → HR → analytics → scaling tools.
Website Type → Tools (with Common Examples)
1. Business / Company Website
- CMS: WordPress, Webflow, Wix
- Contact forms: WPForms, Contact Form 7, Typeform
- Analytics: Google Analytics
- Basic SEO: Yoast, Rank Math
- CRM (lead capture): HubSpot CRM, Zoho CRM
2. E-commerce Website
- E-commerce platform: Shopify, WooCommerce, Magento
- Payment gateway: Stripe, PayPal, Razorpay
- Inventory management: Zoho Inventory, Shopify Inventory
- Order management: Shopify, WooCommerce
- CRM: HubSpot, Zoho CRM
- Email marketing: Klaviyo, Mailchimp
- Analytics: Google Analytics
3. Service Website
- CMS: WordPress, Webflow
- Lead forms: Typeform, WPForms
- CRM: HubSpot CRM, Zoho CRM
- Appointment / booking: Calendly, Bookly
- Analytics: Google Analytics
- Email marketing: Mailchimp, Brevo
4. Portfolio Website
- CMS: WordPress, Webflow, Wix
- Media / gallery: Elementor, Webflow Gallery
- Contact form: Contact Form 7, Typeform
- Analytics: Google Analytics
5. Agency Website
- CMS: WordPress, Webflow
- Portfolio / case studies: Custom CMS, Notion embeds
- CRM: HubSpot CRM, Zoho CRM
- Lead forms: Typeform, Gravity Forms
- Analytics: Google Analytics
- Email marketing: Mailchimp, ActiveCampaign
6. Personal Website
- CMS: WordPress, Ghost, Webflow
- Blog tools: WordPress editor, Ghost editor
- Contact form: Contact Form 7, Tally
- Analytics: Google Analytics
7. Blog / Content Website
- CMS: WordPress, Ghost
- SEO tools: Yoast, Rank Math
- Analytics: Google Analytics
- Email subscription: ConvertKit, Mailchimp
- Ads / monetization: Google AdSense, Mediavine
8. News / Media Website
- Advanced CMS: WordPress, Drupal
- Editorial workflow: PublishPress, Trello
- Analytics: Google Analytics
- Ad management: Google Ad Manager
- Subscription tools: Memberful, Stripe
9. Landing Page Website
- Landing page builder: Webflow, Unbounce, Leadpages
- Lead capture forms: Typeform, HubSpot Forms
- CRM: HubSpot CRM
- Analytics: Google Analytics
- A/B testing: Google Optimize, VWO
10. SaaS / Software Website
- CMS: Webflow, WordPress
- Pricing & billing: Stripe, Paddle
- User authentication: Auth0, Firebase
- CRM: HubSpot, Salesforce
- Analytics: Google Analytics, Mixpanel
- Support tools: Intercom, Zendesk
11. Marketplace Website
- Platform: Custom build, Sharetribe
- User management: Built-in, Auth0
- Payments & payouts: Stripe Connect, PayPal
- Order / listing management: Custom, Sharetribe
- Reviews & ratings: Built-in systems
- Analytics: Google Analytics
12. Directory / Listing Website
- CMS: WordPress
- Listing management: GeoDirectory, HivePress
- Search & filters: ElasticSearch, FacetWP
- Submission forms: WPForms, Gravity Forms
- Monetization: Stripe, PayPal
13. Educational Website
- LMS: LearnDash, Teachable, Thinkific
- Video hosting: Vimeo, YouTube (private)
- User accounts: LMS built-in
- Payments: Stripe, PayPal
- Analytics: Google Analytics
14. Membership Website
- Membership management: MemberPress, Paid Memberships Pro
- Access control: Built-in membership tools
- Subscriptions & payments: Stripe, PayPal
- Email automation: ActiveCampaign, ConvertKit
- Analytics: Google Analytics
15. Community / Forum Website
- Community platform: Discourse, Circle
- User profiles: Built-in
- Moderation tools: Discourse tools
- Notifications: Email + in-app
- Analytics: Google Analytics
16. Non-profit Website
- CMS: WordPress, Wix
- Donation tools: Donorbox, GiveWP
- Volunteer forms: Google Forms, Typeform
- Email tools: Mailchimp
- Analytics: Google Analytics
17. Event Website
- Event management: Eventbrite, Meetup
- Ticketing & registration: Eventbrite
- Payments: Stripe, PayPal
- Email notifications: Mailchimp
- Analytics: Google Analytics
18. Restaurant / Hotel Website
- Menu management: SinglePlatform, custom CMS
- Booking (table/room): OpenTable, Resy, Cloudbeds
- Payments: Stripe, Razorpay
- Maps & location: Google Maps
- Analytics: Google Analytics
19. Real Estate Website
- Property listings: IDX, Estatik
- Search & filters: ElasticSearch, FacetWP
- Lead forms: Typeform, Gravity Forms
- CRM: HubSpot, Zoho CRM
- Maps integration: Google Maps
- Analytics: Google Analytics
Big Pattern (Very Important)
- WordPress / Webflow + Google Analytics → almost everywhere
- CRM → any lead-driven website
- Stripe / PayPal → any money flow
- Automation & advanced tools → only when scale demands it
One-line takeaway
Website tools are not chosen by trend — they’re chosen by website purpose.